Montana in new colours

30 New Colours for Montana

Fennel

Montana's new colour universe

Every eight years, Montana develops a new colour palette. This year Montana collaborated with expert and colour-alchemist, Margrethe Odgaard. The new palette explores how the colours relate to one another, to our bodies, to other materials, and to their spatial surroundings. It is open-ended and an invitation to engage, match and combine. Believe us, we've already played around with them and can't wait to get started!

You will be able to experience the new colours in the beginning of September in our store.

Colours and texture

Look & Feel

Margrethe Odgaard explains: "I tried to create a palette of colours that are highly corporeal, and which are vivid and bright but also naturally balanced. This means they have a natural kinship with the natural materials we use in our interiors while at the same time harmonising with other colours." We believe, this is the major change this time around: the colours seem so natural and are effortlessly combined with each other.

In addition to the thirty new colours, Montana also used six new lacquer textures, ranging from the very smooth to the more coarse, in order to intensify the experience of the colour and create a more tactile experience.

Joakim Lassen, Margrethe Odgaard and Peter J. Lassen

Margrethe Odgaard

Margrethe Odgaard graduated in 2005 from The Royal Danish Academy of Fine Arts, School of Design in Copenhagen and also studied at The Rhode Island School of Design in the US. In 2016 she won the prestigious Torsten and Wanja Söderberg Prize for her colour and textile work.

Margrethe Odgaard explains how she went about developing the new colours for Montana:

"I’ve intentionally avoided trends and instead attempted to create colours with eternal relevance." We could not agree more, and when she goes on to propose how one should go about developing a new interior, she speaks from our hearts as well:

"Start by asking yourself questions like, ‘What kind of atmosphere do I want for this room?’ For example, do I want it to be warm, calming, enticing, nourishing or charming? And sometimes you’ve got to dare to move out of your comfort zone, because as we all know truly great experiences don’t come of playing it safe – just like with so many other things in life."

Ten colors will remain in the collection

Deadline to order current collection: 31.8.2019*

Ten colors will remain in the collection. These black, whites and greys from the previous palette will be seamlessly integrated into the palette.

*For the colours that will no longer be part of the collection, Montana will, as always (!!!), provide you with the opportunity to order them at a surcharge, twice yearly for another 10 years.

So, if you want to complement the colour you already have or want one of the colours that will no longer be part of the collection as of the beginning of September and prefer not to spend the extra money, don't wait around for too long. The current prices are valid until July 1st 2019 and the regular delivery times until August 31st 2019.