04/04/2025
Nordic Sleep Talk - Why Scandinavians simply sleep better
A conversation about healthy sleep, cultural clarity – and why the right sleeping comfort is more than just a comfortable mattress.
What makes sleep in the north so special? Why do Scandinavians seem surprisingly refreshed in the morning, while elsewhere people are still struggling with the alarm clock? Is it the fresh air, the minimalist design in the bedroom – or simply a different attitude to sleep?
In this edition of our Nordic Talks, we talk to an expert in Scandinavian sleep culture. About quality instead of quantity, rest as a resource – and why a good bed changes more than you think.
Less show, more sleep quality
Q: Do I have to spend a winter’s night in a wooden hut in the Arctic Circle to really understand what “Nordic sleep” means?
A: It would certainly be atmospheric – but not necessary. What defines “Nordic sleep” is not romanticism, but a consistent attitude: less distraction, more substance. Scandinavian sleep culture focuses on reduction, quality and clarity – both in the surroundings and in the setting. It’s not about show, but about real relaxation.
Expressed in figures: a large multinational study with over 30,000 participants showed that Finns sleep the longest, averaging over 8 hours per night. Norwegians, Danes and Swedes were also above the European average – both in terms of duration and quality of sleep.
Culture instead of kitsch
Q: So no sea of candles and knitted blankets as a must?
A: Not necessarily. Although a well-made blanket is also part of the equation (and a sea of candles doesn’t necessarily contribute to a good indoor climate). But the true core lies elsewhere: in Scandinavia, a good bed is not a decorative piece, but a tool. Swedish manufacturer Carpe Diem Beds, for example, combines precision craftsmanship with innovative comfort technology – a perfect balance of optimum support and a feeling of lightness and tranquillity. The philosophy behind it is: sleep must not compromise, it must support the body and relax the mind at the same time.
This attitude is no coincidence. In the Nordic countries, sleep is seen as part of general health – on a par with exercise and nutrition. Public campaigns and educational institutions promote this awareness. There, sleep is not an annoying end to the day, but an active part of quality of life.
A conscious relationship with rest
Q: And why do northerners have such a good reputation when it comes to sleep?
A: Because they don’t improvise, they organize. Sleep is not a product of chance there, but is cultivated. They recognize that clarity, energy and mental balance do not come from constant stress – but from genuine rest.
There is less social pressure to stay up late in Scandinavia. The rhythm of the day is often calmer, evenings are spent with the family or relaxing. Even the architecture and interior design reflect this priority: clear lines, calm colors, high-quality materials. Less excitement – more tranquillity. In the evening, the lights are dimmed and people prepare for the night.
The terms “Hygge” in Denmark, “Lagom” in Sweden and “Koselig” in Norway not only stand for coziness, but also for an attitude: not too much, not too little. Simply harmonious.
Investment in regeneration
Q: So a bit like Scandinavian design – minimalist, but with maximum effect?
A: Exactly. It’s about effect, not effort. And this effect is also measurable: according to studies, Scandinavians have fewer sleep problems such as insomnia and regularly score better in terms of mental health. People who sleep well can think more clearly, regenerate more quickly – and start the day with greater stability.
What’s more, the Scandinavians are consciously investing in sleep quality. The region is one of the world’s largest markets for high-quality beds, mattresses and sleep technology. Not because it’s chic – but because it makes sense.
A bed like the one from Carpe Diem is not just a piece of furniture. It is an invitation. To pause for a moment. To take a deep breath. And ultimately: to return to a natural feeling of sleep.
Sleep is not a luxury - it's a way of life
The North demonstrates what many have forgotten: Sleep is not a sign of laziness, but of responsibility – towards oneself and others – and those who have the right bed are not just making a decision for comfort, but for clarity, health and balance.
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Anna Berg
Interior Design Lead
The founder of holm, Anna Berg, was born in Sweden and has been running holm for 20 years. As Interior Design Lead, she is responsible for all our interior design projects.
Marcel Szalata
Interior Designer
Marcel Szalata uses his in-depth analysis and creative vision to develop customised living concepts that are tailored to the needs of our customers.